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Brand | Fleur Paints

History and inspiration

Fleur paint is made in Italy. It is produced by a family-owned business established over 80 years ago and run today by the third generation. A company that is championed for its Ethics, Values and Quality.

Fleur paint is made using ancient and traditional recipes, based on a high content of the purest, finest and natural pigments that refract and diffuse the light, giving the colours exceptional vibrancy and depth. When the light hits the pigments, the entire surface is illuminated and it’s this element that gives Fleur paint such a unique finish. In other words, you get the mattness without the flatness.

Fleur and the environment

A love and respect for the planet and the environment are at the forefront of Fleur’s ethics, philosophy and identity. That’s why they have created products that...

  • are eco-friendly
  • are very low in VOC emissions (2 g/l)
  • have fully recyclable packaging made of glass, cardboard and aluminium

The new mantra of designers 3.0 is “RECYCLING, REINVENTING and REUSING, because there are endless possibilities to give new life to old materials.”