Fleur Chalky Look - F83 Amélie

• Stunning colour range
• Self-priming: no need to prime on most surfaces
• Excellent adhesion: you can use it on most surfaces, e.g. wood, plastic, metal, glass, plaster, tiles, concrete
• Self-levelling: the brush marks disappear leaving a smooth spray-like finish
• Self-sealing: there is no need for additional protection such as wax or varnish for most uses
• Can be used outside in conjunction with a UV protection varnish
• Water-based paint that is virtually odourless
• Eco-friendly paint with low VOCs
• Sustainable ingredients including natural earth pigments
• Recyclable packaging
• Made in Italy

Are you looking for a paint that requires minimal preparation, is easy to use, dries to a smooth, brush-mark-free highly matt finish, has great coverage, and is durable with no need to varnish?

Fleur Chalky look paint is not chalk paint, but a water-based acrylic paint with an extreme matt chalky look finish.

What makes this paint so unique is the combination of this matt finish and the vibrancy of the colour pallet. You will have heard the term flat matt and this is normally the effect when combining a matt finish with colour.

What makes Fleur so different is the special combination of minerals contained in its recipe which refract and diffuse light on the painted surface giving it new dimensionality. Light and shadow are emphasised and the colour reaches unique vibrancy and incredible depth.

Fleur Chalky look is great for upcycling a small piece of furniture, such as a bedside cabinet, chair or coffee table.

This paint works exceptionally well for pouring and marbling techniques, as well as creative crafting and artwork.

It's easy to use: you can apply it with either a paintbrush or roller. The paint offers great coverage and it will adhere to most surfaces without the need for a primer. It self-levels so you won’t get unsightly brush marks and it dries to a super smooth matt velvety finish. Best of all you don’t need to wax or varnish it as you do with chalk paint.

History and inspiration

Fleur paint is made in Italy. It is produced by a family-owned business established over 80 years ago and run today by the third generation. A company that is championed for its Ethics, Values and Quality.

Fleur paint is made using ancient and traditional recipes, based on a high content of the purest, finest and natural pigments that refract and diffuse the light, giving the colours exceptional vibrancy and depth. When the light hits the pigments, the entire surface is illuminated and it’s this element that gives Fleur paint such a unique finish. In other words, you get the mattness without the flatness.

Fleur and the environment

A love and respect for the planet and the environment are at the forefront of Fleur’s ethics, philosophy and identity. That’s why they have created products that...

• are eco-friendly
• are very low in VOC emissions (2 g/l)
• have fully recyclable packaging made of glass, cardboard and aluminium

The new mantra of designers 3.0 is “RECYCLING, REINVENTING and REUSING, because there are endless possibilities to give new life to old materials.”