Skip to content
Chevron Chevron
Home / Products / Vintage Beautility sideboard in black with Pop Art 'Mesmereyes' decoupage
Description Plus

Some pieces of furniture sit quietly in a room. This one throws a party. Two Pop Art faces gaze at each other across a bank of black-and-white drawers, a comic-book "WOW!" waits inside the glass cabinet, and every door you open reveals another colour. It is the piece guests walk straight over to, and the one you will still be smiling at years from now.

Underneath the fun is a proper 1954 Beautility sideboard — the factory inspection stamp, dated 28 September 1954, is still on the back, and I have left it showing. Beautility built solid, generous dining-room furniture, and this has all of it: a central display cabinet with its original sliding glass doors and glass shelf, a cupboard either side of it, and below, a bank of three deep drawers with another cupboard either side, all on those splayed 1950s legs.

The colours are not random. The pinks and reds inside the cupboards and drawers pick up the lips of the two faces; the mustard and orange pick up their hair; the turquoise of the display cabinet answers one pair of eyes. Open the drawers and they run mustard, pink and turquoise from top to bottom. The lower cupboards are black inside with shelves stencilled red on pink, so even the everyday storage offers a surprise. The faces themselves are decoupaged Posh Chalk "Mesmereyes" paper, retinted in places so that paper and paint match exactly; the drawer fronts are entirely hand-painted; the "WOW!" was traced and painted by hand on the cabinet bottom.

It earns its keep, too. The glass cabinet is made for your best glasses or a few favourite objects. The drawers take cutlery, table linen or the clutter of a hallway; the cupboards swallow the rest. In a dining room it is the sideboard it was built to be; in a living room it is a cocktail cabinet with a personality; in a hallway it is the first thing anyone sees, and the thing they ask about.

It has been made to be used, not just admired. The whole piece is sealed with a protective varnish, the original knobs have been kept and painted black to match, and the drawers and doors run as they should.

I have photographed it undressed, on purpose, so you can see exactly what you are buying. If you would like more photographs of any part of it, just ask.

Highlights Plus
  • Beautility sideboard, British-made — factory inspection stamp dated 28 September 1954 still on the back
  • Central display cabinet with its original sliding glass doors and glass shelf, turquoise inside, hand-painted "WOW!" on the cabinet bottom
  • Two upper cupboards, hot pink inside, with the door backs painted mustard and orange
  • Three drawers, painted mustard, pink and turquoise inside
  • Two lower cupboards, black inside, with removable shelves stencilled red on pink
  • Lower doors decoupaged with Posh Chalk "Mesmereyes" Pop Art paper, retinted in places to match the paint
  • Upper doors stencilled with the Posh Chalk GeoFusion design, mustard-and-black and orange-and-black
  • Drawer fronts hand-painted in a broken black-and-white check
  • Carcass and legs in Fusion Mineral Paint Coal Black
  • Original knobs, painted black to match
  • Whole piece sealed with a protective varnish
  • Measurements: 101 cm high, 122 cm wide, 49 cm deep
  • Inside (all approx.): display cabinet 50 cm wide · upper cupboards 32 cm high · lower cupboards 47 cm high · drawers 48 cm wide
  • Free delivery to GB mainland by fully insured furniture couriers, to the front door, usually within about two weeks
  • Vintage restyled = eco-friendly and sustainable furniture
About Beautility furniture Plus

Beautility was a London furniture maker with roots in the East End. The business began in 1896 as Sadovsky Cabinet Makers in Shoreditch, took the Beautility name in 1929, and in 1931 moved into a new factory on Angel Road, Edmonton. It became a public company in 1935.

Ronald Sadow, one of the founder's three sons, designed the furniture. During the Second World War the factory turned to making parts for the de Havilland Mosquito; afterwards it returned to what it was known for — dining-room furniture — sideboards, tables and chairs, and cocktail cabinets.

The family sold its controlling interest in 1957. Beautility furniture from the 1950s and 60s is recognisable by its confident shapes — bow fronts, splayed legs, sliding glass display cabinets — and by the small oval badge inside a door: Beautility, Regd., Dining Room Furniture.

Why choose vintage furniture? Plus

Deciding to invest in a piece of vintage furniture is a sustainable choice in helping to save the environment and our planet. It gives you the freedom and the opportunity to create a truly personal, unique and stylish interior design statement for your home, your stamp, and your mark. It’s your chance to distinguish yourself from the crowds who are so easily led by fast-made, mass-produced and indistinguishable furniture, which, more often than not has been transported from the other side of the world.

Vintage furniture will make your home feel very special; it has character and soul and will be unique to you. My customers often say “That’s different”, to which I always reply “It’s good to be different!” Vintage furniture really can tell a story that no modern piece ever can: it gives a nod to the past and a smile to the future.

Owning a piece of vintage furniture can give you a sense of pride and nostalgia, a feeling you simply cannot experience from new furniture. My ethos is to respect the character of the piece while always delivering a structurally sound and fully functioning item of furniture ready for its new chapter in life.

A great deal of love, care and attention goes into every refurbishment I undertake so that you can enjoy your furniture for many years to come.

About my furniture Plus

Building on a solid foundation

Before starting, every piece is thoroughly checked. Any faults, such as loose joints, surface damage, etc are addressed. You can be sure that I haven't just covered up problems with a 'lick of paint'.

Surfaces are fully prepared prior to painting to make sure that the finish will be durable and lasting.

The right products for best results

I only use high quality furniture paints and other specialist products that I know and trust. You'll find many of these products available in my 'paint shop'.

Out of sight, but not out of mind

It's not only the first impression that matters: details do too.

  • All edges, where 'painted' meets 'not-painted', are taped to ensure clean lines.
  • Backs of pieces are generally painted - not every piece will be placed against a wall.
  • Underneaths of pieces are painted if there is any chance of seeing them when a piece is in place.
  • The insides of cupboards, drawers, etc are cleaned and refreshed

Not just for show

Almost all furniture has to be practical as well as beautiful.

I apply varnish to surfaces that are likely to see heavier wear, so the painted finish will be protected.

Both before and after painting, all moving parts, such as doors or drawers, are checked for smooth operation.

Do you want to know more?

I am happy to answer any questions that you may still have, or to supply more photographs if needed.

Should you be close enough, you are also very welcome to visit my studio near Belper in Derbyshire to inspect any pieces.

Trust in experience

I have over 10 years of professional furniture painting experience, and everything I have learned during that time goes towards making sure that you will be delighted with your new piece of furniture.

But don't just take my word for it, see my testimonials from previous happy customers.

Furniture shipping FAQ Plus
  • How much will it cost?

Shipping is free to the British mainland.

If you need delivery to Northern Ireland, the Scottish Islands, Channel Islands, the Isle of Wight or Lundy, there is likely to be an additional cost. Please contact me prior to purchase with details so I can obtain an estimate for you.

I generally use couriers operating a single-person service. For larger items, that means that they will need assistance from you when delivering. If that is not going to be possible, then I will need to arrange for a larger delivery team. Again, please contact me prior to purchase so we can check if there will be any additional cost for you.

  • When will the furniture arrive?

I aim to have furniture delivered approximately two weeks from receiving the order.

This is subject to the availability of couriers, so may not always be possible, particular at busy times such as near Christmas.

If you have particular requirements, for example that delivery be before, on, or even after certain dates, then please let me know as soon as possible: I will do everything I can to accommodate you.

Due to space constraints I will generally not, however, be able to store furniture for long once it has been sold.

  • Who delivers furniture?

I work with a small number of selected couriers that I know are experienced in delivering furniture and that I trust to offer a reliable service.

After an order is received I establish which of them is best-placed to carry out the delivery, and arrange for the furniture to be collected.

I keep you fully informed until the furniture has left me.

Once the furniture has been collected, the courier will contact you directly to arrange a delivery time. I will also give you the courier's contact name and phone number so you will be able to recognise their calls.

Please note that delivery is generally organised to be to the front door. Any arrangement to place furniture inside, and, in particular, to take it upstairs, is strictly between you and the courier and will be entirely at their discretion.

  • Will it be safe on the journey?

I carefully protect all furniture with specialist wrap. Any vulnerable areas receive additional protection as required.

If the worst does happen, and your furniture arrives damaged, let us know immediately, including photographs of the damage, and we will discuss how best to remedy the situation.

Aftercare Plus

As a general rule, treat your furniture with care.

  • Use a damp microfibre cloth for cleaning
  • Don't use harsh chemical cleaners, e.g. bleach
  • Avoid putting hot or wet items on furniture: always use a coaster

Care pack

You will receive a complimentary care pack which will include samples of the paints and finishes used on your piece of furniture, along with a small brush. This will allow any small 'accidents' to be touched-up so you can continue to enjoy your piece.

The care pack will also include more detailed instructions on how to look after and clean your furniture.