Alchemy by Fusion - Birch

• ALChemy: Acrylic, Limestone, Chalk
• Water-based paint, ready to use
• Flat chalk-like finish
• Excellent adhesion on most properly prepared surfaces
• Forgiving, smooth, brush-friendly application
• Good durability
• Leave raw or or seal with wax or top coat
• Controlled and easy to distress
• Layer, blend, and create artistic finishes
• A new product from Fusion
• 24 stunning colours
• 500ml covers approx. 75 sq. ft., about the size of a large dresser
• 120ml covers approx. 18 sq. ft., perfect for small projects or accents
• Dry time: 30 minutes - 2 hours
• Recoat time: 2 hours
• Cure time: 21 days
• Shelf life: 7 years

Do you love the quality and dependability of Fusion Mineral Paint but wish it was easier to create artistic effects such as layering, blending, ombréing and distressing?

Welcome to Alchemy, the brand new paint from Fusion!

What is Alchemy?

Alchemy begins with the A of Acrylic Resin (Fusion Mineral Paint's premium ingredient), providing high-performance with exceptional adhesion, ensuring your pieces will stand the test of time.

The L of Limestone (a key ingredient in Fusion Milk Paint) gives Alchemy its durability.

Finally, the C of Chalk provides the flat finish and flexibility/blendability that chalk-paint lovers appreciate, allowing for easy distressing, layering, and creative expression

• Stronger than traditional chalk paints using Fusion's high quality resin.
• Deep, rich pigmentation. Vibrant colours with incredible depth.
• Smooth, forgiving application with minimal brush lines. Easy for beginners, versatile for pros.
• Greater creative flexibility than Fusion. Ideal for blending, distressing, and layering to achieve a variety of looks.
• Customizable finishes. Slightly more porous than Fusion, meaning a top coat is recommended for high-traffic areas but optional for other surfaces. However, applying waxes is easier than ever before!

Which Fusion paint to choose?

Creative and bold: Alchemy blends the best of chalk-style painting with innovative textures and finishes, perfect for layering, blending and distressing to inspire bold, creative masterpieces.

Modern and sleek: Fusion redefines DIY painting with its easy application, smooth matte finish, and long-lasting durability, making it the ideal choice for polished, timeless projects.

Authentic and rustic: the Fusion journey began with Milk Paint, a natural, eco-friendly paint that creates authentic aged finishes, perfect for rustic, chippy looks and soft vintage washes that capture timeless charm.

Download a point-by-point comparison of the three ranges (PDF).

Application

Clean your surface to remove dust, grease, or residues.

Apply 1-2 coats of Alchemy. Allow each coat to dry completely before applying the next. Some vibrant hues will need additional coats for full coverage.

To achieve authentic texture and natural blending, apply with a brush with natural bristles.

How to finish Alchemy

A top coat is recommended in areas prone to water or heavy use to prevent marking.

• Tough Coat for a smooth, durable finish in high-traffic areas
• Furniture Wax or tinted waxes for a subtle sheen and added dimension

However, for more decorative uses you can choose to leave it bare to maintain its ultra-flat finish.

For exterior use, a waterproof exterior top coat is required.

Fusion is family-owned and operated – proudly so! Their parent company, Homestead House Paint Co., has been in business since 1989.

Fusion Mineral Paint is a labour of love for founder Jennylyn Pringle. She has generations of paint expertise behind her, learned from the family business.

Forever inspired by the power of a fresh coat of paint, Jennylyn created Fusion as the ultimate go-to for fellow DIY enthusiasts round the world.

Fusion Mineral Paint was founded and is based in Toronto, Canada, and each pot of colour is hand-poured and labelled with love.