Alchemy by Fusion - Birch

Do you love the quality and dependability of Fusion Mineral Paint but wish it was easier to create artistic effects such as layering, blending, ombréing and distressing?

Welcome to Alchemy, the brand new paint from Fusion!

Alchemy begins with the A of Acrylic Resin (Fusion Mineral Paint's premium ingredient), providing high-performance with exceptional adhesion, ensuring your pieces will stand the test of time.

The L of Limestone (a key ingredient in Fusion Milk Paint) gives Alchemy its durability.

Finally, the C of Chalk provides the flat finish and flexibility/blendability that chalk-paint lovers appreciate, allowing for easy distressing, layering, and creative expression

Stronger than traditional chalk paints using Fusion's high quality resin.

Deep, rich pigmentation. Vibrant colours with incredible depth.

Smooth, forgiving application with minimal brush lines. Easy for beginners, versatile for pros.

Greater creative flexibility than Fusion. Ideal for blending, distressing, and layering to achieve a variety of looks.

Customizable finishes. Slightly more porous than Fusion, meaning a top coat is recommended for high-traffic areas but optional for other surfaces. However, applying waxes is easier than ever before!

Creative and bold: Alchemy by Fusion blends the best of chalk-style painting with innovative textures and finishes, perfect for layering, blending and distressing to inspire bold, creative masterpieces.

Modern and sleek: Fusion Mineral Paint redefines DIY painting with its easy application, smooth matte finish, and long-lasting durability, making it the ideal choice for polished, timeless projects.

Authentic and rustic: the Fusion journey began with Fusion Milk Paint, a natural, eco-friendly paint that creates authentic aged finishes, perfect for rustic, chippy looks and soft vintage washes that capture timeless charm.

Download a point-by-point comparison of the three ranges (PDF).

Clean your surface to remove dust, grease, or residues.

Apply 1-2 coats of Alchemy. Allow each coat to dry completely before applying the next. Some vibrant hues will need additional coats for full coverage.

To achieve authentic texture and natural blending, apply with a brush with natural bristles.

A top coat is recommended in areas prone to water or heavy use to prevent marking.

• Tough Coat for a smooth, durable finish in high-traffic areas
• Furniture Wax or tinted waxes for a subtle sheen and added dimension

However, for more decorative uses you can choose to leave it bare to maintain its ultra-flat finish.

For exterior use, a waterproof exterior top coat is required.

What is Alchemy by Fusion and how is it different from regular Fusion Mineral Paint?

Alchemy is a true chalk-style furniture paint made from acrylic, limestone and chalk, so it delivers an ultra-flat, velvety finish you can leave matte or top-coat for extra durability, whereas Fusion Mineral Paint has a built-in self-sealing resin for a low-sheen, wipe-clean surface.

Which surfaces can I paint, and do I need to sand or prime first?

On most sound, wax-free surfaces Alchemy only needs a quick clean and light scuff-sand. Use Fusion’s Ultra Grip for very slick laminates, glass or thermofoil to boost adhesion. Use a stain-blocking primer such as Zinsser Bin to prevent tannin bleed-through, particularly when applying light colours onto bare wood.

How much paint will I need?

A 500ml pot (pint) of Alchemy covers about 7m² / 75 sq ft (roughly a large dresser), while a 120ml small project pot reaches around 2m² /18 sq ft, handy for chairs, side tables or accent stripes.

How long does Alchemy take to dry and fully cure?

Alchemy is dry to the touch in 30–60 minutes and ready for a second coat after roughly 2 hours. It reaches maximum hardness in about 21 days, so treat freshly painted pieces gently during that time.

Do I need to seal or wax Alchemy paint?

The flat, chalk-style finish can be left bare for a soft vintage look, but a finishing coat of Tough Coat, Ultra Guard, or furniture wax is recommended on kitchen tables, cabinet doors or anywhere prone to water, heat or heavy use.

Is Alchemy safe to use indoors?

Yes. Its water-based, low-VOC formula has minimal odour, making it ideal for apartment projects and winter painting sessions.

Can I distress, layer or blend colours for a vintage look?

Absolutely! The slightly thicker, highly-pigmented texture sands back beautifully, responds well to damp-cloth distressing, and blends smoothly for ombré or artistic layered effects.

Can I spray Alchemy?

Alchemy was designed for hands-on use. Spraying atomises the paint into breathable particles and is therefore not recommended for health and safety reasons.

Can I mix Alchemy colours together?

Yes! Feel free to combine any shades to create custom hues and expand the 24-colour palette.

Can I add decor transfers, decoupage, or stencils on top?

Alchemy loves embellishments! Let the paint dry, apply your transfer or stencil design, then seal the whole piece if extra protection is needed. For transfers, in particular, follow the manufacturer's guidance.

Dark ultra-matte colours show fingerprints: how do I protect them?

Deep shades like Onyx naturally reveal light marks. A gentle wipe usually removes them, or add a matte Tough Coat or Ultra Guard to keep the depth of colour while resisting marking.

Is Alchemy suitable for outdoor furniture?

It’s formulated for interior projects. For exterior pieces choose Fusion Mineral Paint or apply an appropriate outdoor-rated sealer over Alchemy.

Can I paint kitchens and floors with Alchemy by Fusion?

For high wear uses such as kitchens and floors Fusion Mineral Paint is likely to be more suitable. But if Alchemy matches your intended look (for example, you want a more rustic or vintage look) then you must finish it with a durable top coat such as Tough Coat or Ultra Guard.

Still have questions? Drop me a message or call and I'll be happy to help you pick the perfect paint for your project!